Fashion is more than just the stylish outfit you put together before a night out with friends. Fashion and clothing are forms of expression, communication and sometimes identity. From the brands you choose to purchase to the colors you wear; your wardrobe can tell people a lot about you and your unique personality.
Although, it may be an afterthought, fashion is very much psychological. In fact, the London College of Fashion developed a Master of Science degree program in Applied Psychology of Fashion to explore how human behaviors intersects with the fashion industry. Clothing should be viewed as more than just clothing, but a way to showcase self expression, culture, art and more.
FASHION IS SELF-EXPRESSION
Fashion psychology looks at how color, beauty, style and image impact our daily lives. A common way many people express themselves is through fashion and wearing clothing that fits their vibe.
It is a language without words. The clothing a person chooses can tell you a lot about their personality and sometimes culture. Every outfit you wear demonstrates your taste, preferences, and experiences.
FASHION IS EMOTIONAL
Fashion also impacts our mood, emotions, and behaviors. For example, research suggests that wearing formal clothing like a suit and tie may enhance your feelings of confidence. On the other hand, comfortable clothing allows people to feel more relaxed. Probably why many people change their clothes after getting home from work.
Fashion can also evoke emotions from past experiences. A favorite garment or accessory from a passed loved one can carry sentimental value and serve as a reminder of significant or nostalgic moments.
FASHION CAN TELL YOUR STORY
Fashion can also be used to communicate messages and challenge societal norms and stereotypes. Clothing that displays writing, artwork or designs, is way to express your unique personality but also make a statement.
Part of the reason the Semicolon shop exists is to challenge societal norms related to mental health through clothing that advocates for mental wellness. For example, items in the semicolon shop include mental health saying and phrases designed to dismantle mental health stereotypes.
Buy a “Mental Health Matters” hoodie!
When someone wears clothing from the SemiColon Shop that includes positive and reaffirming messaging about mental health, it sends a message that they advocate for mental health.
Fashion isn’t just about looking good. It has the power to tell your story and make a difference.
The SemiColon Shop has an array of apparel and other items to make your wardrobe into a stylish mental health awareness statement. Some of the items include Crewnecks, Tee-shirts, hoodies, and more. Clothing featured in the SemiColon Shop are created with high-quality materials and are unisex and available in a range of sizes. The products are for everyone.